Wednesday, November 7, 2007

How to Create a Successful Exhibition?

Since trade fairs and exhibitions are an excellent platform for brand promotions. However, companies leave no stones unturned to use them for their success. Just like shop designs, attractive and functional booth designs have a large role to play in the success of such marketing activities. A good booth design can help you attract your potential customers, ensure maximum visits to your stall and lead to greater revenues.

The key thing to keep in mind is that you have to engage the visitors at your booth. The attention of the visitor has to be grabbed in the first few moments by giving him the relevant information about the product through impressive and eye catching displays.

Even though there is no straight jacket formula for booth designs that can bring for you the desired results, you can make use of your imagination to develop something that suits your purpose.

Firstly, you should assess the basic purpose of setting up the booth. It can be for any purpose – from a product launch to a demonstration of your company’s proud legacy. The creative group working on the booth should know about this basic purpose behind your presence in the exhibition.

The main elements requiring particular attention include the lighting, colour combination, and the promotional messages that you want to highlight. Moreover, it has been found that interactive models of any kind placed inside the booth generate curiosity and draw visitors to the stall. You can also distribute freebies with the logo of your company engraved on them, or other enticing offers for interested people visiting your booth. This will provide you with some effortless and highly successful word of mouth publicity among consumers in the exhibition.

A perfect booth design must be inexpensive and collapsible, Rolex pries, so that it can be transported, Nike Shox, installed, and dismantled without too much expense. In addition, MBT Sandaler, an appropriate study and analysis of the footfall trends, visitor expectations, and rival analysis will provide you with the required edge and help you in effective booth design.

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