Tuesday, November 27, 2007

What is GMC?

GlobalMarket Group is an international trade marketing corporation. Now with more than 30 field offices and a staff of 1,000, the company is committed to establishing the GMC (Global Manufacturer Certificate) Community, where qualified Chinese manufacturers are incorporated and able to stand out among the rest. By attending global exhibitions, offering eMarketing and providing sourcing solutions, GlobalMarket bridges the gap between global buyers and GMC manufacturers.

Our Advantages

GMC (Global Manufacturer Certificate)
In 2004, GlobalMarket established GMC (Global Manufacturer Certificate), a standard with which to evaluate qualified manufacturers, using the 8 GMC Benchmarks, which were developed after surveying approximately 20,000 international buyers. GMC aims to save buyers time when screening suitable Chinese manufacturers as well as lower the potential risk in the process of sourcing. GlobalMarket’s member manufacturers have been on-site factory audited by the world’s leading certification authorities, such as ITS and TÜV. Only those in accordance with GMC standard can be awarded the certification, as well as the detailed GMC Audit Report.

Comprehensive Manufacturer Matching
GlobalMarket sets up a consultancy department to provide in-depth and tailor-made matching solutions for global buyers. Accurate product matching identifies suitable Chinese suppliers and products at the specific request of buyers. Anytime sourcing meetings offer various ways for qualified Chinese manufacturers and professional global buyers to meet with each other at the most convenient and appropriate times and places. The video matching conference, office sourcing meetings, factory tours and sourcing salons are examples of those solutions.

Global Exhibition Tour
GlobalMarket is the most-active company participating in significant global trade shows, with more than 20 per industry annually. The company is constantly aspiring to innovate comprehensive sourcing solutions for visiting buyers. E-inquiries and hotel promotion projects are examples of these solutions

GlobalMarket Members

GlobalMarket now boasts a global buyer community, including GE, Wal-Mart, Carrefour, Home Depot and Auchan. The company provides tailor-made sourcing services for these international sourcing giants in China, as well as professional logistic services, such as, trade lane information quotation inquiries, online bookings and track & trace services.

Primarily, the GMC members are leading export experts in China, such as, Haier, the fourth largest white appliance manufacturer in the world and the most valuable brand name of China; Midea, a top 20 Chinese enterprise of global competitive strength; Glanz, the largest microwave oven manufacturer in the world; Little Swan, the third biggest washing machine manufacturer in the world; Supor, the captain of the cookware industry in China and the third largest in the world; TCL; Changhong; and Chigo are all among this elite group.

Wednesday, November 7, 2007

How to Create a Successful Exhibition?

Since trade fairs and exhibitions are an excellent platform for brand promotions. However, companies leave no stones unturned to use them for their success. Just like shop designs, attractive and functional booth designs have a large role to play in the success of such marketing activities. A good booth design can help you attract your potential customers, ensure maximum visits to your stall and lead to greater revenues.

The key thing to keep in mind is that you have to engage the visitors at your booth. The attention of the visitor has to be grabbed in the first few moments by giving him the relevant information about the product through impressive and eye catching displays.

Even though there is no straight jacket formula for booth designs that can bring for you the desired results, you can make use of your imagination to develop something that suits your purpose.

Firstly, you should assess the basic purpose of setting up the booth. It can be for any purpose – from a product launch to a demonstration of your company’s proud legacy. The creative group working on the booth should know about this basic purpose behind your presence in the exhibition.

The main elements requiring particular attention include the lighting, colour combination, and the promotional messages that you want to highlight. Moreover, it has been found that interactive models of any kind placed inside the booth generate curiosity and draw visitors to the stall. You can also distribute freebies with the logo of your company engraved on them, or other enticing offers for interested people visiting your booth. This will provide you with some effortless and highly successful word of mouth publicity among consumers in the exhibition.

A perfect booth design must be inexpensive and collapsible, Rolex pries, so that it can be transported, Nike Shox, installed, and dismantled without too much expense. In addition, MBT Sandaler, an appropriate study and analysis of the footfall trends, visitor expectations, and rival analysis will provide you with the required edge and help you in effective booth design.